Fuelled by increasing self-confidence and a growing local economy, a new campaign will shortly be launched by the Department of Enterprise, Trade and Investment (DETI), showcasing the best of Northern Ireland\'s digital broadband content.

This follows a competition last year to find the region\'s best creative content for
broadband use. Six proposals for world class online creative content by local
companies were chosen and will become available online over the next few months. The
awareness campaign, based around these six projects, will promote Northern Ireland
as a creative digital hub and highlight the wealth of creative and technical talent
there.

Paul Robinson, Project Manager at DETI said: \"The awareness campaign, which kicks
off in June will show a global audience, including international buyers and
providers of digital content, that Northern Ireland can produce world class
broadband products.\"

\"The six companies have created a range of superb broadband content. This includes
tuition in painting with watercolours, interactive services to golfers while on the
golf course, training in music production and DJ skills as well as continuous
professional development training for the medical and pharmaceutical professionals
across the world.\"

The awareness campaign also aims to stimulate more local businesses and creative
professionals to exploit the vast and emerging commercial opportunities that
broadband presents.

Paul Robinson continued: \"There is a growing demand for digital content online and
across platforms - as the level of consumers with broadband access continues to
increase. Northern Ireland is the leading region in Europe with 100% broadband
access and it is now time to exploit that and use it to show a world-wide market the
wealth of creative talent here.\"

The awareness campaign will run from June 2007 to March 2008 and will include both
traditional and innovative web based marketing tools.