MSearchGroove, the source of analysis and commentary on mobile advertising, mobile search and social media, today announced the launch of MobileAd World Focus, a global roundup of the trends, technologies and campaigns impacting the emerging mobile advertising business ecosystem at all levels created in partnership with Convergence World.

Endorsed by leading global mobile organisations including the Association for Interactive Media & Entertainment (AIME), the Mobile Entertainment Forum (MEF), the Mobile Data Association (MDA) and the Mobile Marketing Association (MMA), this publication will educate the marketplace, highlight growth opportunities and expertly document the best practices that make business sense.

Drawing from in-depth primary research and exclusive C-Level interviews, MobileAd World Focus will showcase the strategies and business models publishers, content owners and brands should harness to define and deploy effective mobile advertising campaigns. Another chief focus will be the models content companies can use to monetize their digital assets and drive positive results.