Redknee Inc., a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile users, today announced that Digicel Group has selected the Redknee CRM Solution from the turnkey Converged Billing suite to significantly improve customer care and billing management in its newly acquired El Salvador operation.

Since completing its acquisition of the El Salvador mobile operator, Digicel Holdings Limited (DHL) in October 2006, Digicel has been focused on improving the operation\'s network and customer services ahead of its imminent launch in the country.

The Redknee CRM solution will help Digicel to improve the billing and customer care environment, reducing operational costs and deliver better value to customers.

Digicel has also selected a number of Redknee\'s applications from the suite of
self-care top-up solutions to improve access and frequency of top-ups by their
subscribers. \"The Redknee CRM solution is part of our strategic plan to increase network coverage and build customer loyalty within El Salvador, and the Redknee integrated Customer Care and Billing solution allows us to consolidate all provisioning, management, charging, and invoicing operations for subscriber services under a single system\" said Mario Assaad, CTO at Digicel Group.  \"We selected the Redknee product suite because we are confident in speedy deployment, and in the knowledgeable teams that will support our objectives and provide the scalability we require.\"

Digicel aims to expand its network coverage within El Salvador and become the
people\'s choice by driving service and network improvements, and offering strong brand support through excellent customer service and most innovative products. \"Digicel\'s selection of Redknee CRM and web-based customer care solutions will provide the advantage of offering increased flexibility and additional value-added services to the postpaid and prepaid subscribers,\" said Lucas Skoczkowski, CEO at Redknee. \"This Digicel deal is further evidence of our ability to execute leading edge technology, providing operators the competitive advantage in gaining and increasing subscriber value and loyalty.\"

The Redknee CRM solution, an associative component in Redknee\'s turnkey Converged Billing suite, helps enable a unified mechanism of customer lifecycle management coupled with value enhancement at each step while reducing operative costs. The Redknee Converged Billing solutions allows operators to support new revenue opportunities, and results in improved operational efficiencies, increased customer satisfaction, and rapid new product and service rollouts.