WinBuyer, the leader in the growing market
for Onsite Comparative Pricing (OCP) applications announced today the completion of
a $6.9 Million first round investment led by Pitango Venture Capital alongside Giza
Venture Capital.  WinBuyer\'s OCP solution accelerates consumer purchasing behavior
and maximizes income for online retailers by enabling price comparisons at the point
of sale: merchants\' product pages.

With the investment, Isaac Hillel, Pitango Managing Partner and Ori Israely, Giza
Managing Director, join WinBuyer\'s Board of Directors.  Additionally, Dan Clarke has
been appointed to the role of CEO.  Mr. Clarke has previously held positions as
Senior Director at Intel US, and CEO of Vcommerce, an ecommerce platform used by
leading online retailers.

WinBuyer was founded in 2005 by Miki Balin and Alon Weinberg, with offices in Tel
Aviv, Israel, Scottsdale, Arizona and London, England.  To date, WinBuyer\'s unique
technology has been implemented by more than 200 online merchants in the US and UK.

WinBuyer recently announced that Overstock.com, an ecommerce market leader, will
begin offering OCP in time for the holiday season, giving their consumers the
ability to make more informed buying decisions by comparing other merchant\'s product
prices, prior to making a purchase, without leaving the Overstock.com site. Other
marquee WinBuyer clients include: Ritz Interactive, GameQuest and Hayneedle.

\"We are very happy to have Pitango and Giza as new investors in the company,\" said
Dan Clarke.  \"The investment allows WinBuyer to expand its market presence within
the U.S. and further into international markets, exponentially growing the
solution\'s availability to online retailers.\"

\"WinBuyer\'s unique solution hits on a new dimension of the consumer\'s purchasing
experience and provides added value to online merchants,\" remarked Isaac Hillel.
\"We see high potential in both concept and product.  We are delighted by the
opportunity to work with such an experienced management team and to assist them in
achieving their goals and targets.\"

Ori Israely concludes, \"We are pleased to join a group of founders with such a high
level of expertise in ecommerce.  We have been following the Internet sector since
its beginning and have seen a growing need in the ecommerce market for more
sophisticated price comparison solutions. WinBuyer has a unique technology that
provides an answer to this need.  We are extremely excited to be involved in this
opportunity.\"